Consumer purchase decisions have become even more involved than when people first began comparing prices online. Rather than being strictly price conscious, consumers are now looking to purchase the brands that they can connect with on a deeper level.

Social media sites have opened communication channels that allow customers to become more involved with the companies that they purchase from. This two way communication is becoming the standard in business rather than being considered “going the extra mile.” Traditional outbound methods of communication are becoming less effective as consumers seek to become more involved with the brands they love.

While marketing to your customers through social media is an excellent way to drive web traffic and create leads, it is not a simple formula. You cannot just set up an account, periodically dump content that relates to your business, and expect success. Mastering social media marketing is an art form, and it will require a different technique for every business.


FACEBOOK: Where brands generate awareness and traffic (through paid media; you must pay to play here)
TWITTER Where brands converse in real-time
INSTAGRAM: Where brands inspire
PINTEREST: Where brands empower
YOUTUBE: Where brands share how they think
LINKEDIN: Where brands share thought leadership

Social media has been proven to increase sales for small businesses and giant corporations alike, and it is not too late to get into the game. Social platforms allow your current customers and potential customers to learn about, and truly connect with, your brand. It is a basic need of human beings to desire the feeling of belonging. When your business is utilizing social media effectively, your customer base will begin to believe that you are actually listening to their feedback, and that you value their input. This develops consumer trust and also positions your company as an industry thought leader.

• Social media and blogs reach about 80% of all active U.S. Internet users (of which there are 245 million) (Nielsen)
• 91% of experienced social marketers see improved website traffic due to social media campaigns, and 79% are generating more quality leads (The Social Skinny)
• 43% of all online consumers are social media fans or followers (Harp Social)
• 20% of Facebook users have purchased something because of ads or comments they saw there (Ipsos)
• 67% of Twitter users are more likely to buy brands that they follow (iModerate Research Technologies)
• B2B businesses experience a 61% success rate in customer acquisition using LinkedIn (HubSpot)

13 + 5 =

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– Dan Watts,  480 221 8276
– Mike Kristiansen,  480 287 4240

Thou Shalt Immediately Impress
Thou Shalt Use Video Video Video
Thou Shalt be Mobile Friendly
Thou Shalt be Visible
Thou Shalt Connect Emotionally

Thou Shalt Build Inverted Funnels
Thou Shalt Enable Relationships
Thou Shalt be Searchable
Thou Shalt Problem Solve
Thou Shalt be Honest, Always

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